
Most people walk into a negotiation hoping for the best.
We make sure you know exactly what to say.
25+ years in negotiation strategy and training. Negotiation Training Provider of the Year 2025 — twice. Trained sales and procurement teams at Vodafone, Pfizer, Adidas, DHL, Shell, and J.P. Morgan across 40+ countries. Creator of the BNA Strategic Negotiation Model and BNA Negotiation Matrix — the methodology behind every Deal Navigator playbook.
At Deal Navigator, Michael's methodology is the product. Every question Mike asks, every playbook it builds, every counter-tactic it suggests comes from 25 years of real-world negotiation expertise distilled into a system anyone can use.
- 25+ years in negotiation strategy and training
- Negotiation Training Provider of the Year 2025 — twice
- Trained teams at Vodafone, Pfizer, Adidas, DHL, Shell, J.P. Morgan
- Delivered programs across 40+ countries
- Creator of the BNA Strategic Negotiation Model and BNA Negotiation Matrix
- Founder of Business Negotiation Academy
- MA in Management & Marketing
Michael's methodology IS Deal Navigator. The BNA Matrix — refined over 25 years of training Fortune 500 companies — powers every playbook Mike builds. The questions it asks, the leverage it identifies, the counter-tactics it suggests, the scripts it writes. None of it is generic AI advice. It's Michael Zieba's negotiation expertise, digitized and available to anyone for the first time.


